How influenced are you by color when buying something? Do you care that it’s red, green, or blue? Are you more tempted to pay attention or to buy if it’s in red or orange?
This infographic focuses on how color may be perceived and used to influence online shoppers’ decision to buy or not a product. However, take a look at the middle section where the Buy buttons are presented, and think of how you can use color to build your brand, to establish yourself as a trusted person or brand, and to sell products or services.
For example, you might want to build your brand around the color purple and pink if your products and services are mainly for women and girls or around blue if you want to create the sensation of trust and security.
How are you using color to ensure that your brand is consistent with your business values and target? Please share by leaving a comment.