Resources
Colors In Creative Design
The most important thing to build appeal and ambiance for your web site is to select an appropriate color scheme. Any color can look attractive when placed with appropriate colors. Even though web colors are mixed differently than traditional media, the old theories about pleasing color schemes still hold true.
To choose your own colors, consider the audience and purpose of the site. Colors evoke particular associations and emotions in our minds, as detailed below. You can choose the appropriate color by looking at the keywords associated with it.
In general, colors that can be described by a single, commonly-accepted word are considered less complex and less sophisticated than colors that require multiple words for description. Contrast the level of sophistication of easily identified colors like "red" or "orange" or "green" with colors like grayish-green with a blue undertone.
Yellow
Cheerful, sunny, upbeat, happy, luminous, intense.
Red
Attention-demanding, energetic, exciting, courageous, hot, aggressive, dynamic, fiery, intense, passionate, sexy, bloody, warning, angry, prideful. The most attention-gathering color.
When deepened to shades and tones: rich, lush, elegant, refined.
When lightened to hot pink: shocking, energetic, youthful, trendy, vibrant.
When lightened to paler pink: romantic, tender, feminine, sweet, sentimental, soft, delicate.
Orange
Energetic, cheerful, glowing, vital, upbeat, playful, happy, comedic, festive, loud.
When lightened to peach or coral: soft, upscale, nurturing, healthy. When darkened to deep rust: sensual, earthy, spicy, warm, ethnic.
Purple
Rich, elegant, creative, spiritual, confident, eccentric, sensual, daring, futuristic.
When deepened to a darker purple: regal, majestic.
When lightened to lavender: soft, sweet, genteel, nostalgic, delicate.
When grayed to a tone: sophisticated, subtle.
Blue
Tranquil, calm, peaceful, meditative, restful, reliable, traditional, clean, fresh, cool, icy, divine, cold.
When deepened to darker blues: powerful, authoritarian, credible.
When lightened to pale blues: soft, serene.
When tinged with green (like teal): rich, unique, upscale, appealing to both genders.
When tinged with purple (periwinkle): warm, trendy, energetic.
Green
Natural, fresh, clean, healthy, hopeful, youthful, abundant, rebirth, spring, soothing, cool, clean.
When deepened to darker greens: rich, safe, secure.
When lightened to paler greens: calm, soothing.
Brown
Durable, earthy, rustic, organic, healthy, ethnic, substantial, solid, timeless, reliable, stable, antique, permanent, dirty.
When lightened to tans and beige: rock, sand, natural, classic.
White
Pure, clean, chaste, pristine, innocent, bright, clarity, hygienic, healthy, stark, minimalist, cold.
When deepened to off-whites: warm, friendly, calm.
Black
Sophisticated, elegant, chic, dramatic, mysterious, powerful, stylized, somber, depression, despair, fear.
Color schemes
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Color scheme 1
#097054
#FFDE00
#6599FF
#FF9900
Color scheme 2
#0099CC
#CCFFCC
#66CCFF
#003399
Color scheme 3
#CC9752
#CCCC00
#E5DBCF
#0F3B5F
Color scheme 4
#CC0000
#99FF00
#FFCC00
#3333FF
Color scheme 5
#999967
#666666
#CCCCCC
#CCCC9A
Color scheme 6
#FFD800
#587058
#587498
#E86850
Color scheme 7
#FF3333
#999999
#669999
#003333
Color scheme 8
#990033
#669900
#0099FF
#0033CC
Color scheme 9
#003366
#CCCCCC
#669999
#FFCC00
Color scheme 10
#0000FF
#00FF00
#FF0000
#000000
Color scheme 11
#003366
#3399FF
#FFCC99
#FF9966
Color scheme 12
#FF6600
#666633
#000099
#FFCC00
Color scheme 13
#333333
#FFCC00
#669966
#993366
Color scheme 14
#AAF200
#FFCF75
#FF8000
#000000
Color scheme 15
#9C9F84
#A97D5D
#F7DCB4
#5C755E
Color scheme 16
#666633
#999966
#CC6666
#663333
Color scheme 17
#669966
#336699
#FFFF00
#990033
Color scheme 18
#FF9933
#003399
#99CCCC
#CCCCCC
Color scheme 19
#8B88FF
#FF9C00
#7BB31A
#EEDB00
Color scheme 20
#663300
#CC9900
#333300
#CC6600
Color scheme 21
#DBE3F0
#8D96A8
#596171
#D8A412
Color scheme 22
#9CAA9C
#CEDFCE
#EFEFDE
#BD9A52
Color scheme 23
#CC1559
#FF5EAA
#96B3D3
#646464
Color scheme 24
#F5851F
#CADA2A
#81A4B9
#CFE8F6
